SINCE

1995

1995

JOY & PEACE made her first debut in Hong Kong. Renowned for its European design and Italian craftsmanship, the store look resembles a classy manor of European artier. In 1997, JOY & PEACE set foot in China and opened its first store in Beijing.

2001

A new store look was launch, inspired by the ocean and wave, bringing customers a relating & delightful shopping environment.

2004

The first TV commercial - "Step up to your Dream" was released.

2008

Rose Gold always represent feminine and elegant. A new store look was launch, furnished with this classy décor.
Awarded with the Service Retailer of the Footwear Category from the Hong Kong Retails Management Association.

2009

A new store design was launched to encourage customers to embrace simple things in life.

2010

Fall / Winter 2010 fashion show was hosted at the historic Waldorf Astoria Shanghai at the Bund, with celebrity singer, Kelly Chan as the guest of honor.
Awarded with the Service Courtesy Award from the Hong Kong Retails Management Association.

2011

Inspired by the simplicity of the cut of diamond and the glamour from its sparkle, the new store look was designed with these elements.
The Spring / Summer 2011 fashion show was held at The Hong Kong Academy for Performing Arts, with Moses Chan and Lynn Hung's presenting the collections.
Louis Koo & Charmaine Sheh were invited to the Fall / Winter 2011 fashion show at Chengdu.
Awarded for the 5th consecutive years, the Quality Service of the Year Award from the MTR (2007 - 2011).

2012

JOY & PEACE invited celebrity icon - Charlene Choi to be the fashion endorser. Two collections were specially designed for Charlene - 'Charlene's Retro Fun' and 'Fly me high with Charlene'.
Fall / Winter 2012 Fly me High with Charlene fashion show was held at Harbour City. Anthony Wong attended the event to support Charlene Choi.

2015

The store design evolution comes to the 7th generation in 2015, presenting a natural and refreshing image with a modern edge.
Collaborated with The Excelsior Hotel to create the “Find My Joy & Peace” afternoon high tea which was inspired by the JOY & PEACE 20th Anniversary Limited Edition & the sparkling summer collection.
The 20th Anniversary celebration party and Fall / Winter 2015 fashion show was held at Shanghai Gallery of Art. Korean celebrity and fashion icon Jung Il-woo was the guest of honor and Hong Kong renowned actress Kate Tsui presented the latest collection on the runway finale.
Awarded with the Smiling Service Enterprise Award for four consecutive years from the Mystery Shopping Provider Association (2012 - 2015).
Recognized for 10 consecutive years since 2005 by the Hong Kong Tourism Board as a Quality Shop.

2016

Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
Joy & Peace X Vivienne Tam
JOY & PEACE collaborated with international fashion designer, Vivienne Tam, in creating a series of custom designed footwear. The collection was first debut at the Fall/Winter 2016 New York Fashion Week, Vivienne Tam show in Feburary.